Corporate Blogging Strategies
Blogging isnt just for individuals, and Chris Baggott, the cofounder of ExactTarget and CEO of Compendium Blogware, is an expert on its corporate applications. In this interview with Abby Johnson, Baggott recommends corporate blogging as a way of meeting possible customers, and in terms of who should be behind the companys keyboard, discusses whether the CEO or some enthusiastic underlings might be the better choice.
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Introducing Halvorson New Media, LLC, featuring Christine Halvorson, corporate blogging strategist.
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I’ve got a great question for her: how do a young blogger manage to get a job in a blog company? how to be a professional blogger? thanks ;D
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