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Website Traffic Analysis For Your Small Business
Website Traffic Analysis For Your Small Business
First it was your small business must have a website, then blogs, then Facebook, Twitter, and whatever comes next.
Spending Promotion Money
As a small business owner, who is trying to effectively use the internet to market a product or service, it can be overwhelming trying to determine where to spend your limited time and budget in order to attract some new clients from the Internet.
- Do you need a hire a PR firm to write blog entries or design a professional Facebook account?
- Do you need to tell everyone on Twitter what you had for lunch?
- Does your website need an overhaul by some SEO wizard?
Using Website Traffic Analysis
If you are feeling frustrated and don’t think you are able to use the Internet for your small business. You need to look into website traffic analysis before you give up on the net altogether, or give in and pay a large chunk of your marketing budget for professional help.
Steps to Analyze Traffic
First, do you even know how much traffic your current web site is generating? This is something that using either a free or purchased website traffic analysis program can tell you.
What if You Have NO Traffic?
And don’t worry, should you find out you currently have zero traffic generation, at least you have a starting point, and it leaves you nowhere to go but up. And the fix is often as easy as performing some keyword research.
Other Important Information You Should Know
In addition to finding out how many unique visitors your site is receiving, website traffic analysis, also allows you to determine how those visitors arrived at your site. You will be able to determine what they were searching for, or what link they clicked on that led them to you. And then you can simply offer them more of the same.
What Keyword Phrase are They Using to Find You?
If you are a dentist, and you discover your visitors found you by doing a keyword search of, “friendly dentists in ABC County”, then you can add additional similar language to your site, or purchase ads that target similar keywords.
Know Which Promotions or Advertisements are Working
If you are selling a product and you want to find out which ads are most effective you can send potential buyers to different landing pages, and by using website traffic analysis you know which landing pages are most effective of turning visitors into buyers, as well as which ads were most effective in attracting buyers to your site.
It really is worth at least taking a look into website traffic analysis before giving up on us
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The Small Business Owner’s Handbook to Search Engine Optimization: Increase Your Google Rankings, Double Your Site Traffic…In Just 15 Steps – Guaranteed
The Small Business Owner’s Handbook to Search Engine Optimization: Increase Your Google Rankings, Double Your Site Traffic…In Just 15 Steps – Guaranteed
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Small Business Websites That Work: Get Online to Grow Your Company
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How can you manage website designers if you don’t understand the technology? How can you create a website that increases your business’s profits? Will a website designer understand your business and your customers as intimately as you do? Even the best designers probably have no background in marketing, no previous contact with your target audience and little experience in setting a business strategy for a website. That’s why it’s important that you learn enough about how the Internet works an
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Telemarketing ? Generate Big Revenue From Simple Creative Ideas & Small Budgets
Telemarketing ? Generate Big Revenue From Simple Creative Ideas & Small Budgets
Hello, This is XX calling from XX (company), may I have a moment of your time please….?
Statistics shows that Telemarketing responses fetches 4 times more than mail-generated leads. And you would think that the cost could be exorbitant, since large corporations have spent millions of dollars prepping up their telemarketing centers. Well, it’s Yes and No. If you are running a large corporation and looking to expand sales exponentially at a faster pace, yes.
But if you run a small business, you too can have a piece of the telemarketing pie. There are approaches which from my past experience have proven workable and more importantly profitable to say the least.
The one of the critical issues is to examine suitability of your business for the telemarketing channel of distribution. There are industries which telemarketing has become the norm in generating escalating revenues & profits but there are those which do not leverage upon telemarketing, not due to budget constraints but that there are more appropriate distribution channels. Take for instance, the very familiar credit card call industry. You will see rows and rows of telemarketers calling round the clock to solicit card applications. Conversely, if you are in the fruits wholesale distribution business, it is highly unlikely that you would resort to telemarketing as a distribution channel.
You will also need to analyze the function of telemarketing as marketing tool in your business. You can activate telemarketing activities for expanding revenue, as a sales support tool as well as build rapport. Call supporting activities for the credit card businesses, the cell phone businesses for instance, would center around after-sales services. Calling clients on service evaluation after sales would be building rapport and generate feedback for product and service enhancements. These are very diverging objectives which separately achieve different purposes altogether. The pitch and script would be highly diverging as well.
The “recency” of your call list is critical as well. Lists from events and campaigns must be called within the month to ensure higher recall rate. The sooner you call your prospects, the higher the recall rate and the better the chances of closing the sale. The catch is of course the National Do Not Call List. So ensure that the potential clients you call are on this list.
Finally, your success largely depends on The Reward, essentially the effectiveness of your incentive scheme.
I shall share below an example of my past execution of telemarketing as a sales generating tool. In this instance, our discussion is centered on the small business, with tight operations and marketing budgets.
For effective telemarketing, you could consider training one or two existing staff to spend 30% to 50% of their time conducting telemarketing out of a potential client listing generated from your many events and campaigns as well as existing client lists. And Viola!! Leveraging on existing manpower resources, you have created a new channel of distribution!
Handpick staff who have tact and are able to take rejection, and practice, they will start converting the leads to sales, and start earning! Remember, Telemarketing is a prolong activity channel which yields results over time. Persistence and positivism is essence.
In terms of rewards, on top of their usual salary, you should incentivize your telemarketers with a generous percentage of telesales revenue generated by them. This is especially viable for business costs which run on incremental variable revenue model. For instance, if your business is leveraged upon total fixed cost, and any revenue above your fixed cost is variable revenue or profits. Hence, any amount generated by your telemarketers is essentially variable revenue on top and above your normal fixed costs and fixed revenue.
Yoshiko Choy is an entrepreneur and a management consultant in business & marketing with 17 years of experience in Locals & MNCs as well as an avid online marketer. She holds an Executive MBA from the California State University. Read about business & marketing management trends at http://www.businessfast4ward.com. Get the latest reviews and updates on niche marketing, visit http://www.onlinenichemarketing.org.
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Categories: SEO Marketing Tags: Budgets, Creative, From, Generate, Ideas, Revenue, Simple, Small, Telemarketing
