Sep 10 2010
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Jim Hardisty, Managing Director of Go Plastic Pallets, saying great things about The Effective Marketing Company’s in-house Telemarketing Training
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Sep 04 2010
Is B2B Telemarketing Dead?
Is B2B telemarketing dead? That’s question call center managers are asking themselves. Telemarketing services are known to produce tangible results. The sales charts show improvements and there are sales that can be recorded on any given metrics. However, when it comes to B2B telemarketing, the scales dip into oblivion. Telemarketing seems to be drawing blanks in making headway when it comes to B2B lead generation.
Entrepreneurs are out of bounds when it comes to contacting them over the phone. The telemarketing calls made to their business firms are not replied and no one returns those calls. In fact, there are chances that your call center may earn a bad name because you are making unsolicited calls. So how does one tame the telemarketing business in this aspect? Let’s find out.
It would be presumptuous to say that B2B telemarketing is dead. There are results to be seen from telemarketing calls if the call center making those calls cares to target the entrepreneurs intelligently. Timing is important. You cannot expect a business head to respond to a telemarketing company at the start of a business day. Schedule your calls in the afternoon when the entrepreneurs have some free time to think about talking to your outbound call center agent.
When you get through, be prompt and professional. Cut to the service you are going to sell. Beating around the bush is just a lazy way to introduce yourself. The telemarketing call center can achieve precious little if you consume time talking about matters that hold no relevance in the sale that you aiming to make.
A key tip to telemarketing success is to study data. You can find a lot of information about the business firm you are planning to approach. Read their websites. Look for the services they offer. Check their statistics. This is part of an outbound call center agent’s homework. Once you make the telemarketing services call, it looks good if you are well aware of the company.
While it’s a bad idea to rattle off data, interpreting that data and suggesting how the telemarketing company can be of help will earn you brownie points. Every business head wants to know how a particular service will benefit their business. Talk in their terms. Talk about their profits. Talk about their convenience.
There is a slightly paradoxical point to this as well. Don’t go overboard talking about the business firm’s benefits only. That would mean that your telemarketing company cannot add any value to the business that is already there. Entrepreneurs look for business partners that take them forward. They will scarcely want the telemarketing services they hire to live off the successes already achieved. No one wants a partner who rests on past laurels.
This is especially true in the B2B telemarketing sector. Train your outbound call center agents to be well-versed in the products you have handled in the past. It pays if you have industry experience. Finally, follow up regularly. Even when you have bagged a particular telemarketing contract, check up on the contact person till the project gets underway.
We specialize in B2C telemarketing and B2B telemarketing. Browse through our website to check our call center functions and other details.
Aug 20 2010
. Cason Miller 435-531-6858 . Customer Service Jobs and Call Center Jobs Search Engine – Call … CallCenterCareers.com is the premier jobs search engine for the call center industry. Search our job board for career opportunities or post jobs to recruit … Call Center Jobs | Resumes…
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Aug 12 2010
www.GetTheLeadsYouNeed.com 716-504-0314 How to get all the leads you need and how to prospect using a voice broadcasting service that calls targeted list of prospects for only .00 per thousand reaches.
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Another happey Effective Marketing Company customer talking about the marketing services he has received.
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Aug 09 2010
Contains step-by-step techniques and tools needed to train and motivate telemarketers. Topics discusses include: step-by-step training instructions; planning calls to maximize response; product knowledge; how to make profits form inbound telemarketing; and how to set up a programme.
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Jul 27 2010
For more information about the full length version of this program, please visit: www.seminarsondvd.com Telephone sales skills are critical to anyone in telemarketing, inside sales, outside sales, collections, and even customer service. And when it comes to telephone sales skills, George Walther wrote the book on the subject (Phone Power, Putnam Books). Get ready for a content-loaded training video that will give you specific telephone sales skills for immediately improving your results. You’ll learn ideas on how to communicate with clarity, connect with hard-to-reach people, eliminate phone tag, create higher customer loyalty, use voice mail more effectively, and more. You’ll learn and quickly benefit from these proven, practical ideas for taking your telephone sales skills to the next level. George Walther is an internationally acclaimed expert in the area of telephone sales skills. He’s energetic, witty, organized, and delivers solid content. As a full-time professional speaker since 1980, George Walther holds the National Speakers Association’s Certified Speaking Professional designation, and has also been inducted into the Speaker Hall of Fame. He earned an MBA in marketing from UCLA, and graduated summa cum laude with a BA in Rhetoric and Public Address. Media appearances have included CNN, Live with Regis, The Wall Street Journal, Ladies Home Journal, and many others. In addition to telephone sales skills, George Walther offers communication skills training, and …
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Jul 24 2010
Telemarketing – Outsource to Avoid These 7 Challenges of In-House Facility
Businesses outsource their telemarketing needs to a professional company because the establishment and maintenance of an in-house telemarketing facility is in itself a challenge. The installation of the required telemarketing equipment and training of an effective telemarketing staff demands the expenditure of a considerable amount of resources. It might not be impossible for companies to make the entire arrangement themselves but it is indispensable for them to have a certain level of maturity and preparedness to face the challenge of training an entirely new team.
While chalking out the blueprint and implementing the process, businesses should consider the following factors to ensure a successful telemarketing operation within the company:
1. Proficiency in conversation: The telemarketing callers being hired and trained should attain a high level of proficiency in the way they conduct telephone calls with clients. They should speak with clarity and correctness in language and should be well aware of the comments appropriate for business calls. Proper care should be taken to inculcate refinement in their speech that befits any business call. Such professionalism in speech and mannerism are the starting point of successful telemarketing call.
2. Compliance to rules and regulations: The noose of telemarketing rules and regulations are always being tightened by regional and national governments. It is important that you comply with the rules all the time. To ensure this, the management of the company has to keep abreast with the changing rules and communicate them in a timely manner to all the in-house telemarketing staff. This may pose a challenge to any in-house telemarketing facility.
3. Familiarity with product: Any telemarketing caller should have good knowledge about the product or service he is trying to sell over the phone. In-house callers have a definite advantage here as they are already well acquainted with the product or service in question. But it is also important that they are kept abreast with any new development happening or product being launched so that they are able to speak to the clients as true representatives of the company.
4. Scripted conversation: Telemarketing callers are provided with a guideline they have to adhere to in form of a scripted conversation with a customer. The script is carefully designed and framed to evoke a positive response from a client. The mark of a good caller is that she roughly keeps track of the script but sounds natural at the same time. In-house callers need to be trained well to follow the guideline as far as possible.
5. Incremental approach: The success of a call depends largely on the way a client is engaged in conversation. From arousing the customer’s interest in the product to extracting information and persuading the client to make the purchase, the conversation should be carried out in a progressive manner. Abrupt attempt at trying to close a deal in the first few seconds of the call will only annoy the client and abort the call.
6. Taking rejection in stride: It is a part of a telemarketing caller’s job to be able to accept rejection from clients. Every call need not result in closing a deal. The attempt should be to try and improve the ratio of successful calls which is what telemarketing is all about. A telemarketing professional should possess the perseverance to keep calling despite facing repeated rejection. This quality may not come through training alone but is an important part of any telemarketing training.
7. Client-based approach: Telemarketers have to deal with a wide variety of audience through their calls and it is a part of their job description to adjust their approach according to the customers they are dealing with. Business-to-consumer calls, for example, need an entirely different kind of approach than the business-to-business calls. Callers have to factor in these complexities on a day-to-day and call-to-call basis.
Thus, in trying to choose between setting up an in-house telemarketing facility and outsourcing the entire process to a professional telemarketing company the challenges and costs involved in training the entire staff has to be taken into consideration.
Daljeet Sidhu is at TradeSeam. Read our telemarketing call centers advice. Compare telemarketing firms quotes. Sellers JOIN for qualified sales leads.
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Jul 17 2010
Get ready for a content-loaded seminar will give you specific ideas on how to use the phone to your greatest advantage. Whether your a tele-marketer, sales professional, or collections agent, you’ll learn and quickly benefit from these proven, practical ideas for getting through to the most important people on your list. – IMPROVE YOUR ABILITY TO COMMUNICATE WITH CLARITY
– ELIMINATE PHONE TAG AND OTHER COSTLY TIME WASTERS
– KEEP YOUR CONVERSATIONS POSITIVE ON & OFF THE PHONE
–
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Jul 13 2010
B2B Telemarketing and Lead Generation
Business-to-business telemarketing is fastest-growing segment of the telemarketing sector. It is a direct marketing approach where a salesperson solicits to prospective consumers to purchase their products and or services. Business-to-business telemarketing is conducted through the medium of the telephone and can be defined as the act of contacting customer in your target group either for prospecting or presentation of your services/goods for the purpose of creating interest. Lead generation through telemarketing can be an essential in your businesss-to-businesss sales and marketing.
If done right telemarketing has been proven to be effective tool in generating business leads and boost your business sales leads as well as your ROI (Return on Investment).
Using telemarketing can be extremely useful for your business. Most businesses that use telemarketing for business generation outsource their work to telemarketing companies which is an efficient and cost- effective option to boost your B2B leads.
The main areas where telemarketing can be used are for:
1 Prospecting the customers
2 Using telemarketing to qualify prospects
3 Ensuring the prospects learn the benefits of your products and services
4 Preparing them for sales meeting if desired
Telemarketing offers two most valuable service namely sales lead generation and appointment setting. An outsourced call center that specializes in lead generation can be very useful in providing qualified business leads. Since these successful leads can be achieved in a cost-effective method through outsourcing, using telemarketing services provided by such companies can boost your B2B leads.
The time-saving solution of businesss-to-businesss sales and telemarketing through outsourcing lets business professionals to take care of the marketing on a monthly or per-call basis. This approach also helps businesses to eliminate paid down time for their employees, as well as keep the number employees to a minimum.
Small businesses benefit more from telemarketing
B2B telemarketing may offer the largest benefit to small businesses. Small businesses usually do not have the enough manpower to effectively communicate round the clock with everyone they may do business with. Or If the business is trying to develop a customer base in a country where there is a significant time difference, business to business telemarketing services play vital part in boosting the leads.
Efficiency in identifying qualified leads
Today sales lead generation service offered by many B2B telemarketing services provides better scope for your business to do is follow up on the qualified leads with your sales team. The methods these services use to identify qualified leads are much more efficient meaning that you pay even less for your leads.
Lead generation, the sole purpose of B2B telemarketing can be, as a process can be continually improved to generate higher quality results more cost effectively and improve overall ROI (Return on Investment). Overall improvement can be brought about by following tips discussed below:
1 Improve the lead quality by Improving your lead qualification process to increase “sales ready” lead conversion rates.
2 Increase your process response rates to drive more inquiries through multiple lead generation marketing plans.
3 Build your marketing pipeline to increase your sales pipeline and focus on improving lead management and lead nurturing process.
Overall benefits
Business to business telemarketing offers significant potential for growth opportunities in small and fledgling businesses. While the possibilities may seem small at first, business to business telemarketing will generate enough qualified leads to significantly increase the revenue.
Bernard ipace is an associate with Ipacesetters Pvt Ltd a Leading B2B Telemarketing Company in the US, India and Philippines that can provide you Telemarketing Services, Sales Lead Telemarketing, Directory Development and many other services that can help your company be more productive and grow rapidly.
Jul 08 2010
. Cason Miller 435-531-6858 . Telemarketing Jobs | Telemarketing Careers | Jobs in Telemarketing Telemarketing Jobs and Careers: Search jobs in Telemarketing. All Telemarketing jobs updated daily. Career Resources About Us Post Jobs Telemarketing Jobs on Looking for Telemarketing…
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